If you've been following the e-bike world, you've probably noticed something strange. On one hand, the market is still growing. On the other, some of the biggest names have collapsed. Welcome to the e-bike industry in 2026 — a world of "fire and ice."
The Boom: Still Growing, But Slower
The global e-bike market is projected to grow from $46.39 billion in 2026 to $74.98 billion by 2035, at a 5.5% CAGR. Europe remains the heart — sales grew from €10.6 billion in 2020 to €15 billion in 2024. But the pace has slowed. In 2023, European sales actually dropped 7% year-over-year.
The Bust: When the Party Ended
The slowdown hit some brands hard. VanMoof raised over $200 million before filing for bankruptcy in July 2023. **Rad Power Bikes**, once valued at $1.65 billion, filed for Chapter 11 in December 2025 and sold assets for $13.2 million. The cause? A massive inventory glut. Aggressive manufacturing during the pandemic exceeded stabilized demand, leaving the supply chain clogged. By 2026, some e-bike segments saw sales plummet 46%.
The New Guard: Tech Giants Enter
While the old guard crumbled, new players arrived. TENWAYS, backed by Hillhouse and Tencent, filed for a Hong Kong IPO in early 2026, with revenue growing from €48 million to €60 million. DJI entered with its Amflow brand, featuring a 125 Nm motor and 1,100W peak output, priced around €3,499.
Where the Industry Is Headed
Three trends are emerging:
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From mass to niche. The market is moving toward specialized products for mountain, cargo, touring, and urban use.
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Smarter, not just faster. AI and connectivity are becoming key differentiators.
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Survival of the fittest. Capital now flows to companies that turn scale into profit — not just hype.
What This Means for You
If you're in the market for an e-bike in 2026, prices have softened and choices have multiplied. But not all brands will be around in five years. At Avenger, we focus on what lasts: engineering excellence, quality materials, and frames you can trust — whether powered by legs or a motor.
Ready to build your next ride? Explore the Avenger collection today.